Who we are
Our website address is: https://www.agileinfinity.co.za.
1. Introduction & Legal Framework
Agile Infinity (“we”, “us”, “our”) is committed to protecting your personal information. This Privacy Policy is drafted in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”), which came into full effect on 1 July 2021, and applies to all personal information collected through www.agileinfinity.co.za
Under POPIA, Agile Infinity acts as the Responsible Party for the personal information collected on this website.
2. What Personal Information We Collect
When you use our website or make a purchase, we may collect the following:
Account & Order Information:
- Name
- Email address
- Phone number
- Delivery address and billing address
- Order history and purchase details
Payment Information:
- Payment is processed securely through the YOCO Payment Gateway. We do not store your card details on our servers. Payment processors are independently PCI-DSS compliant.
Website Usage Information:
- IP address
- Browser type and version
- Pages visited and time spent on site
- Referring website
- Cookie data (see Section 8 below)
3. Why We Collect Your Information (Purpose)
We collect and process your personal information only for the following specific, legitimate purposes:
- To process and fulfil your orders
- To communicate order confirmations, shipping updates, and delivery notifications
- To process returns, refunds, and exchanges
- To respond to enquiries and provide customer support
- To send marketing communications (only with your consent — you may opt out at any time)
- To comply with our legal obligations under South African law
- To improve our website and customer experience through analytics
We will not use your personal information for any purpose other than those listed above without your prior consent.
4. Legal Basis for Processing
Under POPIA, we process your personal information on the following lawful grounds:
- Contract performance — to fulfil your purchase order
- Legal obligation — to comply with the CPA, ECT Act, and SARS tax requirements
- Legitimate interest — to improve our website and prevent fraud
- Consent — for marketing communications and cookies
5. Who We Share Your Information With
We do not sell your personal information to any third party. We may share your information with trusted third-party service providers who assist us in operating our website and business, including:
| Third Party | Purpose |
|---|---|
| YOCO | Secure payment processing |
| Courier/delivery partners | Order delivery |
| Google Analytics | Website analytics (anonymised) |
| Email marketing platform | Order and marketing emails (with consent) |
| Hosting provider | Website hosting and security |
All third parties are required to handle your personal information in compliance with POPIA and are only permitted to use your data for the specific purpose for which it was shared.
6. International Transfers of Personal Information
Where personal information is transferred outside South Africa (for example, to cloud-based service providers), we ensure that adequate protections are in place in accordance with Section 72 of POPIA, including contractual protections or consent from you.
7. How Long We Keep Your Information
| Data Type | Retention Period |
|---|---|
| Order records | 5 years (for tax and legal compliance) |
| Account information | Until you request deletion |
| Marketing preferences | Until you opt out |
| Website analytics | 26 months (Google Analytics default) |
8. Cookies
Our website uses cookies to enhance your browsing experience. In accordance with POPIA, we will request your consent before placing non-essential cookies on your device.
Types of cookies we use:
- Essential cookies — required for the website and shopping cart to function
- Analytics cookies — help us understand how visitors use our site (Google Analytics)
- Marketing cookies — used to show relevant ads (only with your consent)
You may withdraw your cookie consent at any time by adjusting your browser settings or using our cookie preference centre.
9. Your Rights Under POPIA
You have the following rights regarding your personal information:
- ✅ Right to access — request a copy of the personal information we hold about you
- ✅ Right to correction — request correction of inaccurate or outdated information
- ✅ Right to deletion — request deletion of your personal information (subject to legal obligations)
- ✅ Right to object — object to processing for direct marketing purposes at any time
- ✅ Right to data portability — request your data in a portable format
- ✅ Right to lodge a complaint — with the Information Regulator of South Africa
To exercise any of these rights, contact us at: info@agileinfinity.co.za
We will respond within 30 days of receiving your request.
10. Information Regulator Contact Details
If you believe we have handled your personal information unlawfully, you have the right to lodge a complaint with:
The Information Regulator (South Africa) Website: www.inforegulator.org.za Email: inforeg@justice.gov.za Tel: 010 023 5207
11. Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, loss, destruction, or alteration. Our website uses SSL encryption (HTTPS) for all data transmissions.
In the event of a data breach that poses a risk to your rights, we will notify you and the Information Regulator as required by Section 22 of POPIA.